Participation in Swachhta Hi Seva (SHS) Campaign 2026 – Reg.

Hotel And Restaurant Association (Western India)

The Swachhta Hi Seva (SHS) Campaign 2026 is being observed across the country from 17^th September to 17^th October 2026 under the theme “Swachhta Mein Sahbhag; Swachh Bharat, Viksit Bharat.” The campaign emphasises Jan Bhagidari, collective responsibility and sustained action towards cleanliness, in accordance with the Whole-of-Government and Whole-of-Society approach of the Government of India.

In this regard, Indiatourism Mumbai invites all tourism stakeholders to actively participate in the Swachhta Hi Seva Campaign 2026 and organise suitable cleanliness, awareness, sensitisation and community-participation activities at their establishments, tourist locations and other areas.

Tourism stakeholders are encouraged to undertake activities particularly during the period 2^nd October to 17^th October 2026, including the following:

  i.  Cleanliness and beautification: Cleaning and beautification of tourist destinations, public places, hotel premises, surrounding areas, beaches, water bodies and other suitable locations.

  ii.  Waste segregation and management: Promoting source segregation, Reduce-Reuse-Recycle practices, responsible disposal of waste, resource recovery and Waste-to-Wealth initiatives.

  iii.  Plantation activities: Plantation of trees, shrubs, planters and other green cover, including participation in the “Ek Ped Maa Ke Naam” initiative, with emphasis on proper nurturing and maintenance.

  iv.  Jan Bhagidari: Involving employees, tourists, local communities, students, youth, NGOs, tourism associations and other stakeholders in cleanliness and awareness activities.

  v.  Responsible Tourism: Conducting awareness programmes for tourists and visitors on responsible tourism, cleanliness, waste management and protection of tourist destinations and public spaces.

  vi.  Behavioural change and sustained cleanliness: Promoting good sanitation and cleanliness practices among employees, tourists and local communities, with emphasis on maintaining cleanliness beyond the campaign period.

The activities undertaken should be visible, inclusive, outcome-oriented and sustainable, with active participation of employees and local stakeholders. Tourism stakeholders are encouraged to use the campaign as an opportunity to strengthen the message that cleanliness is a shared responsibility and an integral part of responsible and sustainable tourism.

Submission of Activity Details - All stakeholders conducting activities under SHS 2026 are requested to share the following details with Indiatourism Mumbai immediately after completion of the activity or by the end of the day:

E-Certificates : E-certificates will be issued by Indiatourism Mumbai to enthusiastic participating stakeholders. Stakeholders who submit the activity report and selected photographs immediately after the event or by the end of the day will be considered for issuance of the e-certificate.

The active participation and support of tourism stakeholders will help amplify the message of Swachhata and Responsible Tourism among tourists, local communities and the tourism industry, while contributing towards cleaner, healthier and more sustainable tourist destinations.

Members are therefore requested to participate proactively and undertake activities in the true spirit of “Swachhta Mein Sahbhag; Swachh Bharat, Viksit Bharat.”

Your cooperation and active support in making the Swachhta Hi Seva Campaign 2026 a meaningful and impactful initiative are highly appreciated.